Content That Connects: 6 Types of Posts Beauty Brands Should Use Weekly

Posting randomly doesn’t work — but these 6 weekly post types create momentum, help people remember your brand, and spark more DMs and bookings.

1. The Thought Piece (AKA, 'We Don't Talk About This Enough'): Contrarian takes or lessons from experience. Ideal for trust and brand voice.
2. The Testimonial or Transformation: Not just ‘before and after’ — real client outcomes or feel-good feedback.
3. The Education Bite: One clear, scrollable tip or myth-buster. Bonus points if it’s carousel or Reels-friendly.
4. The Obsession Post: A favourite product, routine, or trending look — ideally seasonal or personal.
5. The Brand Ritual: Behind-the-scenes, process, tools or habits. To bring your personality in.
6. The Soft Sell: Beautiful, clear, talk about the benefits, with a simple call-to-action.